Branding and positioning

Corporate branding is about finding the right position and giving it impact and appeal in all the company’s arenas: on the customer market, the labor market and in front of the media and politicians. Corporate Branding is about delivering on the demands of being a transparent, accountable, narrative business.

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Services

In just a few years, Schultz J & Goll has become a leading advisor within Corporate Branding, purpose and positioning with projects and cases from a large number of Danish and international companies, from the public and private sector as well as NGOs. Our work is based on a special starting point that anchors the branding closely in both business understanding and political requirements of the world around us.

01

Brand Platform

Vi udvikler Corporate Branding platforme, der definerer virksomhedens position, integrerer relevante strategier og aktiviteter og formidler platformen med operationelle værktøjer som fx purpose, mission statements, Brand Pyramid, grundfortælling (core narrative), taglines og brand universe. Vi udvikler også de nødvendige planer for, at brandet aktiveres og kommunikeres over for medarbejdere, kunder og samfund.

02

Stakeholder Management

The demands for sustainability, together with new media types and forms of dialogue, have raised the demand that companies listen to their stakeholders and learn from them, rather than representing all the answers themselves. We deliver stakeholder analyses, mapping and prioritization, involvement and activation – and of course compliance and the necessary data security.

03

Ledelseskommunikation

God ledelseskommunikation gennemsyrer gode virksomheder. Det handler bl.a. om, hvordan vi omgås, skriver til hinanden, taler til hinanden, holder møder og samarbejder med både interne og eksterne stakeholders.

Schultz J & Goll rådgiver både større ledelsesgrupper og enkeltpersoner i bl.a. strategi- og forandringskommunikation, personlige præsentationskompetencer, medietræning, valg af medier og kanaler (townhall meetings, events, digitale medier, touch points etc.).

04

Corporate PR

Alle virksomheder og organisationer rummer viden. Viden i form af nyheder, indsigter, holdninger, trends, tal, fakta om forretningen og dens resultater, mennesker, knowhow. Viden, som i langt de fleste tilfælde fortjener at blive delt. Internt og eksternt – i de rigtige kanaler. Schultz J & Goll hjælper med at finde de relevante historier. Vi omsætter og oversætter viden til gode vinkler. Vi skriver og producerer i genrer og kanaler, der passer til formålet.

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See relevant branding projects

01 Augustinus Foundation

Augustinus Foundation

The Augustinus Foundation strengthened its communication through an involving and in-depth reputation analysis among the foundation’s key stakeholders, politicians, civil servants and award recipients.

02 The Heart Association

The Heart Association

The stakeholder analysis provided inspiration for the Heart Association’s work by identifying the status and scope for strengthening, targeting and streamlining the Heart Association’s work with political advocacy, relationships and communication.

03 Augustinus Foundation

Augustinus Foundation

The Augustinus Foundation strengthened its communication through an involving and in-depth reputation analysis among the foundation’s key stakeholders, politicians, civil servants and award recipients.

Our competences

At Schultz J & Goll, it is the purpose and the idea that drive the strategy. When we have the two in place – the purpose and the idea – we use the same tools that skilled people have used for centuries. Focused thinking. Good writing. Cooperation and hard work. It usually works.

Meet our specialists

The customer is very important, the customer will be followed by the customer. For the living of life should be a pure ecological chocolate in and just. The customer is very important, the customer will be followed by the customer. For the living of life must be purely ecological.

Kresten Schultz-Jørgensen

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Kresten Schultz-Jørgensen
Kresten Schultz-Jørgensen er Partner, Creative Director & Chairman of the Board, har stiftet Schultz J & Goll og en af ​​de mest efterspurgte strategi- og kommunikationsrådgivere i Danmark. Han har i 30 år arbejdet med politik, forretningsudvikling og kommunikation, herunder som kommunikationsdirektør, i centraladministrationen og som redaktør på tre aviser.
Louise Helstrup Guldager

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Louise Helstrup Guldager
Louise Helstrup Guldager har arbejdet med PR, medier, strategisk kommunikation og krisekommunikation på begge sider af bordet i 16 år – de sidste 3 år hos Schultz J & Goll. Louise rådgiver og træner administrerende direktører, bestyrelsesmedlemmer og ledere i den private og offentlige sektor med at opbygge og beskytte deres omdømme.

Interested in hearing more about our branding and positioning services?

Contact Kresten to hear more

The customer is very important, the customer will be followed by the customer. For the living of life should be a pure ecological chocolate in and just. The customer is very important, the customer will be followed by the customer. For the living of life must be purely ecological.

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