Corporate branding is about finding the right position and giving it impact and appeal in all the company’s arenas: on the customer market, the labor market and in front of the media and politicians. Corporate Branding is about delivering on the demands of being a transparent, accountable, narrative business.
In just a few years, Schultz J & Goll has become a leading advisor within Corporate Branding, purpose and positioning with projects and cases from a large number of Danish and international companies, from the public and private sector as well as NGOs. Our work is based on a special starting point that anchors the branding closely in both business understanding and political requirements of the world around us.
01
Vi udvikler Corporate Branding platforme, der definerer virksomhedens position, integrerer relevante strategier og aktiviteter og formidler platformen med operationelle værktøjer som fx purpose, mission statements, Brand Pyramid, grundfortælling (core narrative), taglines og brand universe. Vi udvikler også de nødvendige planer for, at brandet aktiveres og kommunikeres over for medarbejdere, kunder og samfund.
02
The demands for sustainability, together with new media types and forms of dialogue, have raised the demand that companies listen to their stakeholders and learn from them, rather than representing all the answers themselves. We deliver stakeholder analyses, mapping and prioritization, involvement and activation – and of course compliance and the necessary data security.
03
God ledelseskommunikation gennemsyrer gode virksomheder. Det handler bl.a. om, hvordan vi omgås, skriver til hinanden, taler til hinanden, holder møder og samarbejder med både interne og eksterne stakeholders.
Schultz J & Goll rådgiver både større ledelsesgrupper og enkeltpersoner i bl.a. strategi- og forandringskommunikation, personlige præsentationskompetencer, medietræning, valg af medier og kanaler (townhall meetings, events, digitale medier, touch points etc.).
04
Alle virksomheder og organisationer rummer viden. Viden i form af nyheder, indsigter, holdninger, trends, tal, fakta om forretningen og dens resultater, mennesker, knowhow. Viden, som i langt de fleste tilfælde fortjener at blive delt. Internt og eksternt – i de rigtige kanaler. Schultz J & Goll hjælper med at finde de relevante historier. Vi omsætter og oversætter viden til gode vinkler. Vi skriver og producerer i genrer og kanaler, der passer til formålet.
The Augustinus Foundation strengthened its communication through an involving and in-depth reputation analysis among the foundation’s key stakeholders, politicians, civil servants and award recipients.
The stakeholder analysis provided inspiration for the Heart Association’s work by identifying the status and scope for strengthening, targeting and streamlining the Heart Association’s work with political advocacy, relationships and communication.
The Augustinus Foundation strengthened its communication through an involving and in-depth reputation analysis among the foundation’s key stakeholders, politicians, civil servants and award recipients.
At Schultz J & Goll, it is the purpose and the idea that drive the strategy. When we have the two in place – the purpose and the idea – we use the same tools that skilled people have used for centuries. Focused thinking. Good writing. Cooperation and hard work. It usually works.
The customer is very important, the customer will be followed by the customer. For the living of life should be a pure ecological chocolate in and just. The customer is very important, the customer will be followed by the customer. For the living of life must be purely ecological.
Læs mere
Læs mere
The customer is very important, the customer will be followed by the customer. For the living of life should be a pure ecological chocolate in and just. The customer is very important, the customer will be followed by the customer. For the living of life must be purely ecological.